The BGC Amphitheater came alive last August 2 as Sony Philippines turned an ordinary Saturday into an electrifying playground of music, fashion, and powerful sound . The ULT Power Sound: Vibe Live brought together local talent, streetwear culture, and Sony’s newest audio innovations in an experience that proves ultimate sound is more than just what you hear – it’s what you feel.

ULT Power Sound VIbe Live: A Fusion of Beats and Bold Statements

From the moment the gates opened, guests were immersed in the vibe with photo moments at the ULT Wall and first dibs on Sony ULT Power Sound’s newest lineup. To officially kick off the show, Sony Philippines’ President and Managing Director, Mr. Shuhei Sugihara, underscored the brand’s commitment to pushing audio experiences further for a generation that wants music wherever they go. Mr. Kentaro Imamura, Sony Philippines’ Marketing Director, also shared the brand’s commitment to pushing boundaries in immersive audio together with Sony’s campaign For The Music.

Sony Philippines President and Managing Director – Mr. Shuhei Sugihara

Sony Philippines Marketing Director – Mr. Kentaro Imamura

Mr. Arbie Bandiling, Sony PH’s Senior Product and Marketing Communications Executive for

Personal Audio Systems, then took the spotlight to share the story behind the new ULT Power Sound series – a lineup made for culture, community, and bass you can feel in your chest. A high-energy teaser video gave guests a taste of what was about to drop.

Sony Philippines’ Senior Product and Marketing Communications Executive – Mr. Arbie Bandiling

Proving that powerful sound pairs best with bold style, the runway came alive with a fashion show with internet personalities and ULT squad members Jacqueline Jala, David Guison, and Angelique Manto, featuring pieces from standout local names like Strong Village, SUOT.NATIN, and DBTK – merging streetwear edge with Sony’s immersive vibe.

ULT Squad Fashion Show

Dance powerhouse A-Team delivered an electrifying performance that hyped the crowd for the big reveal, unveiling the ULT Power Sound series consisting the ULT Tower 9, ULT Tower 9 AC, ULT Field 5, ULT Field 3 and ULT Mic alongside the ULT Squad, a fresh roster of ambassadors who bring music, style, and self-expression together. Carlos Serrano III kept the energy flowing with a special routine before the live music took over.

Dance Hip-Hop Powerhouse A-Team electrified the stage with their performance

Singer Jeremy G serenaded the crowd with his newest song “Parking Lot”, showcasing his immersive musical identity alongside the new ULT lineup. P-pop sensation, KAIA embodied ULT Power Sound series’ bold presence with their vocals and choreography. Breakthrough OPM artist Maki closed the live performances with his hit songs including “Dilaw” and “Kahel na Langit” that resonated with the event’s celebration of youth, emotion, and sound.

Maki brought the house down with his performance of his hit songs

The ULT Power Sound Line: Ultimate Sound Anywhere

The event’s main highlight was Sony’s new generation of portable speakers and audio gear. The flagship ULT Tower 9 (₱52,199) made its mark as a statement piece for any party – delivering massive, club-level bass and dynamic LED lighting that turns any space into an instant dance floor. Including a built-in battery, splash resistance, and a sleek design, it’s ready to bring the party outdoors or keep the music going anywhere, long after midnight. The ULT Tower 9 AC (₱39,999) offers the same powerful audio, bold lighting, and striking form factor, designed for those who prefer a plugged-in setup at home, ideal for condo living or dedicated entertainment spaces that demand unstoppable sound.

Content Creators get to try the new SONY ULT Power Sound Line

Designed for music that moves with you, the ULT Field 5 (₱19,999) is a rugged portable speaker made for adventures. With punchy bass, wide sound dispersion, and water-resistant body make it the ultimate outdoor companion – complete with an adjustable shoulder strap that makes it as stylish to carry as it is functional. Meanwhile, the compact ULT Field 3 (₱10,999) proves that powerful bass doesn’t need to stay indoors. Small enough to toss in your bag but loud enough to start a party wherever you land, it also comes with the same versatile strap, turning everyday moments into spontaneous parties wherever you go,

Rounding out the lineup is the ULT Mic (₱9,999) – the perfect partner for karaoke nights with friends. With clear vocal pickup, fun echo effects, and seamless pairing, it’s designed to work best with ULT speakers but can also connect easily to other speakers with a mic input, so anyone can step up and own the spotlight anywhere.

Bring Home the Power – Now Available

The full ULT Power Sound series is now available in Sony Centres and authorized dealers nationwide. Whether you’re setting up for your next house party, heading out for an adventure, or hosting an impromptu karaoke session, the ULT lineup is ready to deliver deep, powerful sound that moves with you.

To discover the ULT Power Sound experience, visit these links: